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How to use Stories correctly?
Should I use Instagram Stories for business? Naturally, yes. The main task now is to learn how to do it correctly. For quick learning, we will share the basic principles of competent work with stories.
To begin with, let's take a detailed look at each of the criteria for Stories activity:
reach – the number of unique users who have viewed your Stories. It should be noted that even if the same person has reviewed your videos on the network several times, this indicator will count him as a one-time visitor. This makes the coverage significantly different from the impressions. And that's why you should ask bloggers for statistics before cooperation, not impressions, but coverage;
impressions – the total number of views of the Stories. This is where the figure can grow from repeatedly viewing your history from the same account;
scroll forward – the number of times the followers have touched the screen to scroll your personal series forward. Unfortunately, this indicator is not very informative and will not say anything about the quality of the content you post. So, a person can scroll forward out of banal curiosity, because he is bored and could not be interested, or because he wants to see the stories of your competitors standing further in the queue;
back – and this is a much more important function. It indicates that the followers returned back to the previous material in order to see, listen to, zoom in or examine it;
transitions to the next Stories – now directly to your competitors. If you notice suspiciously high rates at this point, think about updating the content for your subscribers;
exits – when users click on the cross in the upper right corner to exit the Stories section;
answers — how many people have written to you in private messages in response to your Stories;
clicks on the link — how many times users clicked on the link that you specified in the Stories.