Amazon is the phone number list first place people go when shopping online. According to Statista, more than 197 million people worldwide shop on Amazon every month (that's more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon quickly overtook Google as the 1 search destination for products and now holds 54% of all product searches and over 80% of all e-commerce phone number list market share.
Eventually, all of your potential customers will start their searches on Amazon even if you don't sell a product on the phone number list retail site. Just look at this graph of Amazon's share across different e-commerce categories: But buyers aren't the only ones profiting from this retail giant's platform – sellers are also enjoying incredible financial success phone number list on this platform. Feedvisor reported that nearly 20% of all professional Amazon merchants made over $1 million in sales per year in 2018, twice as many as in 2017.
Who Should Advertise on Amazon?
When 49.1% of all online retail sales in the phone number list United States are spent on Amazon and more product searches are done on Amazon than on Google, the companies that get the phone number list best ROI with Amazon advertising are B2C e - commerce brands . No surprises there. Brands that focus on niche selling, but popular products get the most appeal due phone number list to framing - consumers who see sponsored ads on Amazon are already in a buying mindset (because they're first on Amazon).
Authors and booksellers also benefit greatly from Amazon advertising due to framing. Amazon remains the phone number list largest marketplace for selling e-books, with 83% of all e-book purchases in the United States. This is reflected in Amazon's Sponsored Products program - any seller on Amazon Seller Central, Vendor Central or Kindle Direct Publishing can participate in the Sponsored Products program and advertise their products as sponsored ads phone number list on Amazon's SERPs.